We have always idealized beauty. When it comes to fashion and popular media, we always see skinny and tall models shining up in the ramp and we all try to be like them as we think it to be the ‘beauty’. As a result of these dominant ideas, people with dark skin, short heights and the ones who are not skinny, never comes out and they look down upon themselves as they do not fit into these ideals.
However, in this changing time, many dominant narrations are being subverted and so is the fashion industry. The popular fashion brand, Benefit Cosmetics have chosen a girl with Down syndrome not only for their marketing campaigns but also as the ambassador if their whole brand!